Topics that should light up the phones don’t. Mondays are just…MONDAYS. Here’s why Monday morning shows are different and what you can do to fix it.
Starbucks understands the value of recycling their audience by creating an incentive. Radio stations should do the same, through promotion and teasing content, which is one of the most important skills air talent should master. Creating anticipation, drama and importance for content should be a priority for each show. That’s fishing where the fish are.
Leading an audience means more than just broadcasting. It means connecting with your audience in new ways. That’s not just “broadcasting”, but creating a community and actually having a relationship. This video should scare many radio stations.
NOTE: This is an excerpt from Morning Radio Revisited.
Many years ago, Albert Einstein served as a professor of physics to advanced college students. After a few years, students realized that Einstein’s exams were identical year after year. When asked about it, the father of modern physics replied, “Yes, the questions are exactly [...]
NOTE: This is an excerpt from the first Morning Radio book. Copies are available only by downloadable e-book.
It’s the chicken or the egg syndrome. The best way to get your phone to ring with useful listener content is to put great calls on the air. So, if great calls bring more calls, how can you get [...]
Morning Radio Revisited
