There’s an art to relating your personal experiences on the air in a way that reveals character, yet focuses the attention on the listener. Some personalities do this naturally. They have a gift for making the listener feel special. Others (most) have to work on it. Fortunately, there are some guidelines that can not [...]
Radio stations and morning shows that work with me are probably tired of hearing it, but I’m constantly “pounding the table” on finding relevant content that resonates with your listeners as they define it, and not as we would like it to be. The Bert! Show is a terrific, female targeted ensemble from Atlanta [...]
Seth Godin nails it: ”Too long”
You’re going to hear that more and more often.
The movie, the book, the meeting, the memo… few people will tell you that they ran short.
Shorter, though, doesn’t mean less responsibility, less insight or less power. It means less fluff and less hiding.
The original post is [...]
The ability-or better-the willingness, to go the extra mile is rare. Giving the extra 10% that makes the difference between ordinary and special. The first 90% of your effort may result in good.Certainly acceptable. But it’s also common. Everyone is at that level. Going the extra mile is what sets you apart, because not [...]
You scored an interview with a celebrity. Congratulations. Now what? How are you going to make it special? How will it be memorable? Repeatable? Have you planned on turning it into a newsworthy event? Or will it be just another typical interview asking them about their career, their plans and whatever agenda they are [...]
It’s interesting how personalities often become dependent on features, benchmarks and games for their entertainment. Some shows segue from Hollywood News to a Trivia Game to the station’s big contest to their next feature. They almost sound like they’re on the air just to execute the feature rather than using the feature to help them [...]
I’m currently in Africa, on a talent training safari with a very talented group of presenters (air personalities) from Uganda and Kenya. In the next week or so, you’ll get updates on observations and things I’ve learned from the group. Earlier in the week, one of the shows from Capitol FM in Kampala, Uganda [...]
Aaron Rodgers, Peyton & Eli, Tom Brady and Drew Brees are the NFL’s elite quarterbacks. Do you share the traits that make great radio?
Morning Radio Revisited
