Your house is full of things you don’t use, need or even want. We have a tendency to allow things to pile up and clutter our closets, garages and junk drawers. Once or twice a year, you probably get motivated to clean it up. Spring Cleaning feels good, and it’s good for you. It [...]
Enroute to a meeting yesterday (mid-afternoon) and trapped in my car for about 20 minutes yesterday, I turned on my radio as usual and checked out four radio stations. Here’s what I heard:
Station 1 ran a commercial from an attorney that was conducting seminars to set up a living trust. The ad told [...]
Seth Godin nails it: ”Too long”
You’re going to hear that more and more often.
The movie, the book, the meeting, the memo… few people will tell you that they ran short.
Shorter, though, doesn’t mean less responsibility, less insight or less power. It means less fluff and less hiding.
The original post is [...]
Program Directors are notorious for establishing rules for their air staff. Things like:
Only talk over the intros. Never on the trail of songs.
Open each break with the station’s name and positioning statement.
One thought per break. Never more.
Talk into the stop set only. Never out of the stop set.
Always promote [...]
The ability-or better-the willingness, to go the extra mile is rare. Giving the extra 10% that makes the difference between ordinary and special. The first 90% of your effort may result in good.Certainly acceptable. But it’s also common. Everyone is at that level. Going the extra mile is what sets you apart, because not [...]
This week, I monitored several shows I hadn’t heard before. Two of the shows (big stations, quite successful) had virtually no content…except Hollywood News. The same information that’s available on virtually every other radio station in their market and countless websites, blogs, Twitter feeds, news stands and television shows. And they all do it [...]
“The most valuable of all talents is to never use two words when one will do.” –Thomas Jefferson
“I apologize for the length of this letter. I didn’t have time to write a short one.” — Mark Twain
“The best way to be boring is to leave nothing out” — Voltaire
Abraham Lincoln’s Gettysburg Address [...]
It’s interesting how personalities often become dependent on features, benchmarks and games for their entertainment. Some shows segue from Hollywood News to a Trivia Game to the station’s big contest to their next feature. They almost sound like they’re on the air just to execute the feature rather than using the feature to help them [...]
Morning Radio Revisited
