Mark Ramsey interviewed Tracy Johnson about developing winning morning shows. This video reveals some of the most important factors of competing on the air today
A study of the world’s most successful air personalities reveals several traits they share. How many of these characteristics are in your show? This excerpt from Morning Radio Revisited will help identify goals.
Market research is one of the most valuable tools available to broadcasters, but it can be dangerous in the wrong hands. Asking weak questions and mis-applying the answers to your programming have ruined many stations.
Following the release of the original Morning Radio Hitmakers magazine published this interview with Tracy Johnson. Interview and Intro by Chris Ruh
Introduction
In pro sports, it’s all about the haves and the have-nots. Teams in big markets – New York, L.A.and Chicago, most notably – rake in considerably higher revenues and, thus, enjoy a competitive [...]
NOTE: This is an excerpt from Morning Radio Revisited.
Many years ago, Albert Einstein served as a professor of physics to advanced college students. After a few years, students realized that Einstein’s exams were identical year after year. When asked about it, the father of modern physics replied, “Yes, the questions are exactly [...]
NOTE: This is an excerpt from Morning Radio 2. Limited copies are available now
In 2000, the TV game show Who Wants To Be A Millionaire captured the world’s imagination while competing game shows failed to achieve the same popularity. Now, game shows have been around for years and there is nothing particularly magical about [...]
NOTE: This is an excerpt from Morning Radio 2. Limited copies are available now
Some personalities are naturally good interviewers. Others are horrible, and no matter how much they work at it, they just can’t get it right. After all, just like in a relationship, you just can’t change the person more than 5 or [...]
NOTE: This is an excerpt from Morning Radio 2. Limited copies are available now
When something extraordinary happens, will you be there to reflect it, be a part of it, to “capture the moment”? Are you prepared to change direction as the situation calls for it?
One of the most important things you can do [...]
NOTE: This is an excerpt from Morning Radio 2. Limited copies are available now
Stunting gets attention, but used improperly, it can become a long-term problem.
If you have an impressive stunt for a new show, wait until the show sounds great before executing the stunt. Some stunts will yield a cume increase, especially if it [...]
NOTE: This is an excerpt from the first Morning Radio book. Copies are available only by downloadable e-book.
It’s the chicken or the egg syndrome. The best way to get your phone to ring with useful listener content is to put great calls on the air. So, if great calls bring more calls, how can you get [...]
Morning Radio Revisited
