Every radio station should have a mobile studio. No exceptions. If your station doesn’t provide it, get it yourself. There’s no excuse. When you’re out in public (whether at a station event or not), you need to be able to:
* Record and edit testimonials from listeners
* Record audio from events, and interesting people [...]
I’m currently in Africa, on a talent training safari with a very talented group of presenters (air personalities) from Uganda and Kenya. In the next week or so, you’ll get updates on observations and things I’ve learned from the group. Earlier in the week, one of the shows from Capitol FM in Kampala, Uganda [...]
When is the last time you spent more than 10 seconds deciding if a TV show is worthy of your time? Your listener is making judgments on the value of each break in much the same way.
The Dean Blundell Show at The Edge in Toronto knows who they are (a group of really talented guys who don’t take themselves too seriously), who the audience is (young guys, mostly 18-34), and how to deliver exactly what they want. if you’re not in their target audience, you are likely offended…several times a day. This post contains a segment that may offend some, but it’s a great lesson in how to reveal character through terrific story-telling to your target audience.
Casey Kasem is a maestro. He made a career of counting down the top songs with an ability to convince an audience to stay tuned through commercials, for one more quarter hour. I found this air check of Casey from one of his first couple of years on the air. There aren’t a lot of [...]
Can a rock star translate their fan appeal to a radio show? Some can, some can’t. Melissa Etheridge is hitting all the right notes on her new show. Listen to this example of how to connect with audiences on a deep and personal level.
NOTE: This is an excerpt from the first Morning Radio book. Copies are available only by downloadable e-book.
If you don’t know where you’re going, how will you know when you get there?
In Dallas, morning legend Kidd Kraddick has a rule for his show. “No winging it”. He insists on preparing two major bits per hour. [...]
Morning Radio Revisited
