An introduction to the seminar series with an overview of what it takes to develop your talent and compete in a crowded media world.  Highlights:  The balance of Art and Science.  The five essential qualities every personality needs.

How to identify your target audience and connect with them.  Highlights:  The listener environment.  Details on how to create a target listener profile and forms to help you with yours.  Identifying a composite so you can relate emotionally.

Defining Character and Role.  Identify and develop your unique character traits that become a personality brand to relate to your target listener.  Then, organize the show into roles that resonate with the audience.

How to identify content that resonates with your audience, and perhaps more importantly, what to eliminate from your show!  Learn the five topic that (almost) always work and the four things to avoid!

How to be truly prepared to perform.   The art of deeper show prep for highly engaging content and performance.  Learn how to turn ordinary topics into entertainment.

How to double your ratings in less than a year by paying attention to the fundamentals of great radio.  Learn the basics of meaningful on-air performance.

There are five separate components in executing a break effectively, and two of them are most critical.  Learn how to capture the audience's attention and make it memorable.

We learn by hearing stories.  You become known by the stories you tell.  Your ability to communicate and be remembered depends on your ability to relate stories effectively!

Learn how to keep them through a break, and be afraid to miss a show by creating emotional bonds with your audience.

The art of making the phone ring.  You'll never have to beg for calls again!

It doesn't matter how good you are if nobody knows you're on.  Here's how to promote your show.

Radio has always been a leader in contests and promotions.  Here's how to do them right so you can advance your brand.

How to create more appointment tune-in anticipation for segments and a better chance of having your content spread through more effective  pre-promotion and teasing your content.

How to leverage your advantage - the ability to cause reaction  - in the ever changing world of Social Media.

The first in the Evaluation series is a comprehensive list of categories to help focus your critique.

The care and feeding of delicate, sensitive talent is an art that mangers, programmers, agents and producers should master.

Working with air talent is like training a puppy.   Here's 10 reasons to Treat Them Like A Dog!

Developing a loyal following of fans is a process, just like meeting a life partner, falling in love and living happily ever after.  Here's how!