The Basics

How to Double Your Ratings This Year

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What Is Personality Radio?
An introduction to the seminar series with an overview of what it takes to develop your talent and compete in a crowded media world.  Highlights:  The balance of Art and Science.  The five essential qualities every personality needs.
The Audience
How to identify your target audience and connect with them.  Highlights:  The listener environment.  Details on how to create a target listener profile and forms to help you with yours.  Identifying a composite so you can relate emotionally.
Who Are You?
Defining Character and Role.  Identify and develop your unique character traits that become a personality brand to relate to your target listener.  Then, organize the show into roles that resonate with the audience.
Content That Connects
How to identify content that resonates with your audience, and perhaps more importantly, what to eliminate from your show!  Learn the five topic that (almost) always work and the four things to avoid!
Preparation
How to be truly prepared to perform.   The art of deeper show prep for highly engaging content and performance.  Learn how to turn ordinary topics into entertainment.
The Basics
How to double your ratings in less than a year by paying attention to the fundamentals of great radio.  Learn the basics of meaningful on-air performance.
Delivery
There are five separate components in executing a break effectively, and two of them are most critical.  Learn how to capture the audience's attention and make it memorable.
Storytelling
We learn by hearing stories.  You become known by the stories you tell.  Your ability to communicate and be remembered depends on your ability to relate stories effectively!
Emotional Moments
Learn how to keep them through a break, and be afraid to miss a show by creating emotional bonds with your audience.
Phone Calls
The art of making the phone ring.  You'll never have to beg for calls again!
Promotion
It doesn't matter how good you are if nobody knows you're on.  Here's how to promote your show.
Contests
Radio has always been a leader in contests and promotions.  Here's how to do them right so you can advance your brand.
Tease Like a Super-Hero
How to create more appointment tune-in anticipation for segments and a better chance of having your content spread through more effective  pre-promotion and teasing your content.
Social Media
How to leverage your advantage - the ability to cause reaction  - in the ever changing world of Social Media.
Evaluating
The first in the Evaluation series is a comprehensive list of categories to help focus your critique.
Coaching
The care and feeding of delicate, sensitive talent is an art that mangers, programmers, agents and producers should master.
Treat Them Like Dogs
Working with air talent is like training a puppy.   Here's 10 reasons to Treat Them Like A Dog!
Romancing the Listener
Developing a loyal following of fans is a process, just like meeting a life partner, falling in love and living happily ever after.  Here's how!