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by Tracy Johnson

The Books on Personality Radio

Morning Radio

Talent and programming development, training, and coaching * (858) 472-3546 

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One of the most exciting things about radio is the ability to adapt quickly and react to changes in society, and nobody could argue that the last 10 years has seen change at an incredible pace. 

The core principles of developing a winning personality radio strategy have not changed.  However, winning radio in 2010 and beyond demands that we revisit the execution of those principles. 


This update of the original Morning Radio is a key tool to winning in a changing environment.

Contents


Morning Radio Revisited is an update to the original Morning Radio filled with new examples and explanations.  As listener habits and behavior changes, strategies and tactics must also evolve to connect with them. 

Topics in Morning Radio Revisited are almost identical to the original book, but the text is updated to be relevant to an evolving society.

Morning Radio Revisited excerpts: Click to Read:

Introduction

What It Takes To be Great


Recognizing Greatness


Emotions & Being Authentic

(Includes video of Howard Stern)


Character Traits of Winning Shows


Why Do They Listen?


Productive Feedback


More Coming Soon

About Morning Radio Revisited