The Books on Personality Radio
Morning Radio
Talent and programming development, training, and coaching * (858) 472-3546
Morning Radio I: A Guide To Developing On-Air Superstars is an in-depth, step by step tutorial to help identify and understand the audience, and provide the strategy it takes to win. A powerful guide for all personalities, managers and programmers, Morning Radio is loaded with examples from the world’s best personalities. Written with contributions from consultant Alan Burns and published in 1999, broadcasters worldwide have proclaimed it one of the most helpful tools for developing talent. Morning Radio is only available as an e-book in .pdf format.
Contents
Where To Find Great Talent
Recipe for Great Shows
On-Air Roles & Viewpoints
Developing Characters, Not DJs
Show Preparation
Creating an Emotional Response
The Cost of Listening
Making it Funny
Types of Comedy
Evaluating the Show
Morning Show Meetings
Producers
Hiring a New Show
About Morning Radio
