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by Tracy Johnson

The Books on Personality Radio

Morning Radio

Talent and programming development, training, and coaching * (858) 472-3546 

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The second book in the Morning Radio series picks up where the first book left off.  Loaded with examples, ideas and stories from and about legendary air personalities,  Morning Radio II explains how to execute many of the principles in Morning Radio I.  This is your guide to putting them into action!  Focused on powerful ideas, Morning Radio II is a tactical guide to help you learn how to execute the strategies explained in the first volume.

Contents

Creating and Executing Stunts

Strategy of Contests/Games

Features to Create Benchmarks

Interviewing Guests

Promoting the Show

Holiday Promotion Guide

Morning Radio II excerpts: Click to Read:


When To Do Stunts


Capturing the Moment


Improving Interviews


Learning from Millionaire


Make Your Show Media Friendly

About Morning Radio II