by Tracy Johnson

The Books on Personality Radio

Morning Radio

Talent and programming development, training, and coaching * (858) 472-3546 

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About Morning Radio

“The best books I’ve ever read about radio---PERIOD. If you’re a manager, a personality, a producer, or a programmer, you need to get it and read it” ---Scott Shannon More Testimonials Click HereTestimonials.htmlshapeimage_32_link_0

Morning Radio is the perfect resource to explain the process of becoming, coaching or managing a winning air talent. Author Tracy Johnson shares his experience to help you relate to an audience, and develop a unique radio show.


Morning Radio and Morning Radio II reveal the principles behind the success of legendary personalities like Rick Dees, Scott Shannon, Jeff & Jer, Howard Stern, Kidd Kraddick and dozens more.  Learn to connect with the audience and relate to listeners on a deeper, emotional level.  The third Morning Radio book is Morning Radio Revisited .  Expected publishing date Fall 2010.


Coming Soon: Details Here

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Recognized as one of America’s leading programmers, Johnson has been honored as “Best Programmer In America” in a poll of industry experts by Radio Ink magazine.  Coaching talent has been the driving force behind his success, and now he shares the secrets with you in the Morning Radio Series.  For new insights, thoughts and ideas, subscribe to the Morning Radio blog


 

I’ve read Morning Radio three times and each time I find something new and awesome.  I say that any GM should read it and make it mandatory for the PD to read it as well.  It’s phenomenal!  JohnJay & Rich.

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Morning Radio Blog

Morning Radio Revisited

The original Morning Radio book was published more than a decade ago.  Since then, everything has changed.  The radio industry, technology, society and your audience have all evolved to the point that a new strategy must be developed.  Morning Radio Revisited is a new guide to becoming an on-air Superstar.  It’s loaded with new examples and equipping you with tools to compete in an ever-changing competitive world.  The book is being finished now, with an expected publication in Fall, 2010.  For updates on progress, just send your email address.

For samples of Morning Radio Revisited, click here

To download free presentations, air checks and videos, click here

For advice, coaching sessions or information about Tracy Johnson seminars, email me

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